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Welcome to the inaugural issue of Alums Online's electronic newsletter. We are sending you this newsletter because you previously expressed interest in our products at a CASE conference, through our web site or directly with us.

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Alums Online Releases Two New White Papers
Alums Online has published two White Papers that are of critical interest to alumni relations and advancement professionals. See below for abstracts and a link to the full text of the white paper.

Segmenting is Everything
How to Reach Out to Your Alumni Constituency Groups
By Geoff Berlin

Alumni relations or development officers will agree that to reach out to their alumni communities, segmenting is everything.

But how can you reach out most effectively to your alumni constituency groups? How can you achieve over 80 percent email collection? How can you achieve download rates of over 15 percent on a newsletter? How can you encourage over 30 percent of alumni to re-connect before a reunion? How can you better leverage your alumni volunteers to improve giving?

Click here for the full text of this white paper.

Secure Your Web Sites!
What You Need to Look For in a Provider
By Tom Parker

Many universities outsource some or all of their alumni relations web sites to application service providers. Outsourcing this activity has many potential advantages, including lower cost, better functionality and no need to manage web servers and web applications.

When evaluating a provider many people tend to look first and foremost at cost and functionality and overlook security. This white paper discusses three important aspects of web site security, physical security, network security and application security and will educate the reader on how to better assess their provider's security.

Click here for the full text of this white paper.